Digital marketing includes everything involved with marketing a business through the Internet. Various mediums are commonly leveraged in digital marketing including but not limited to social media, search engines, videos, and more. Below, we will be going over some more information that answers ‘what is digital marketing’ and some of the top things that you should be focusing on when developing a digital marketing strategy.

What Is Digital Marketing – What Does It Include?

1. Search Engine Optimization (SEO)

One of the main areas that you will want to focus when you are looking to boost your digital marketing efforts would be the organic ranking of your website for various keywords in your industry. SEO is the process of optimizing your website to rank better within the search engines. You can do this in a variety of ways, but it has to be included in a compelling digital marketing mix.

2. Social Media

Another important aspect of an effective digital marketing strategy would be social media marketing. Social media has become increasingly crucial for businesses of all sizes because a majority of consumers are actively using their favorite social media platforms daily. Therefore, you need to be actively marketing where your customers are as a business.

3. Content Marketing

Another aspect would be content marketing. The use of content creation identifies this to generate traffic, brand awareness, and more. Having an effective content marketing approach is a must for those that are looking to create and execute the best possible digital marketing strategy.

4. Pay Per Click

Another important aspect of an effective all-encompassing strategy would be a pay per click strategy. You want to have an active pay per click strategy because it can drive traffic to your website much faster than a lot of the other methods that you will be using in your mix. By paying for ads, you will be able to begin driving traffic almost immediately, and it is going to allow you to directly target the kind of viewers or traffic that you are looking for.

5. Email Marketing

Another very essential aspect of digital marketing that you want to incorporate into your mix would be email marketing. It is critical to building up an email list that you will be able to market to actively. Email can allow you to better communicate with your entire audience and it can help you sustain mind-share among your target audience.

There are a lot of important aspects of digital marketing. To come up with the single best digital marketing strategy on your own, you should be approaching it from all angles. However, it may be best to hire a digital marketing agency in the Bay Area since they are experts in their field. But no matter which route you decide, it’s important to know that a good strategy and plan are going to incorporate all of the aspects discussed above into a single plan of action because tackling digital marketing needs to be done in a multi-step approach and you want to be investing time, energy, and resources into all of the strategies that can help you succeed with it.